Revel was called to help plan the revitalization of this mall in Burlington, Vermont. Revel researched the market, conducted potential tenant interviews, analyzed existing tenant leases and sales projections, and looked to other comparable projects in other small university towns.
We then concepted a phased approach for a vacant wing of the property that will combine a brewery, cooperative kitchen and an event space to create a vibrant gathering place where there previously was none, while also giving ownership the flexibility to redevelop the property in smaller. manageable phases.
Vision Plans + Merchandising
Branding + Marketing
F + B