It began with a thesis: downtown Atlanta was drastically underserved with apartments not because of demand issues, but because land prices precluded wrap construction and because rents would not support high-rise construction.
When the 20-story, 360,000-square-foot 1970s office tower (on top of 400 parking spaces and attached to a hotel) was purchased in 2014 it had been vacant for six year. The building was completely gutted and redeveloped as 327 apartment units with an additional floor of hotel convention space. The former lobby floor was converted into a large amenity area with Class A amenities including a large resort-style pool with incredible downtown views.
When it delivered in 2015 it was the first downtown apartment development project in Atlanta since the 1996 Olympics, and it leased in under a year at rates 25% above pro forma. It was sold in 2017 and rebranded as Altitude.
Vision Plans + Merchandising
Branding + Marketing
F + B