In today's market, successful retail is centered on creativity.
The retail formula is evolving. Shoppers are no longer looking for quick, in–and–out commerce (they have the internet for that). Instead, patrons increasingly value creative, unforgettable experiences. They are looking for places to connect with their communities, share in enjoyment, and be immersed in the new and unexpected. They want to encounter something memorable. They want places they can keep coming back to.